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Sales & Marketing

Brand’s success depends upon successful Marketing & Sales. It’s impossible for your business to be successful without a solid marketing and sales strategy that brings the money in the door. The reality is Marketing is the make-or-break necessity for your business & you need to succeed in it.

Marketing is more than simply letting people know about your product or service. First, you need identify your customer then you need to understand your customer’s behaviour, and their access to different platforms so that you can anticipate their needs and desires.


Then the most important thing is you need to be able to communicate with them exactly why they need exactly what you are offering. You must not only know your product, but you must also be aware of the competitive environment and cultural trends to assess your business's place in the market.


Where you are in a business, you are in a race. So, you must be aware of the competitive environment and cultural trends to secure your business position in the market.


Are You Up-To-Date in Marketing? If yes, then how can you be sure you're up to date and doing things right?Let’s connect and discuss !!!

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I’m a Marketing Expert & Here’s
The 6 Key Reasons Why You Need Marketing

It informs
On the base level, marketing informs and educate your customers about your brand. You definitely know the ins-and-outs of your product but do your customers knows about it?
At first your audience needs to have a solid understanding of your product – what is it? how does it work?
And why It’s a must-buy? You have to do the value proposition perfectly and effectively communicate with your customers in a fun and interesting manner. If customer education is your priority, then marketing should be too.
It equalizes
The modern way of marketing is a less expensive game than ever before. You know that your consumers are online so, why not take the advantage? Social media platforms, search engines, and email campaigns have made reaching out to consumers a much more pocket-friendly possibility than the traditional mediums. For SMBs when it comes to competing against a big brand, the SMB leaders have to pay much more attention to every client individually via various marketing platforms. Now the truth is - Modern consumers value experience over the pricing, so if you want to bit the big Players, focusing on this kind of one-on-one interaction could be your way to success.
It sustains
Marketing is the Food, Not the Medicine. Definitely, the role of marketing is to sustain the Brand’s presence in front of its consumers. Hence, don’t ever forget that the lack of proper engagement may be a big mistake. In this sense, marketing is an essential ingredient of a business that needs to be created and managed every single day to maintain a healthy relationship with its customers. Marketing is important because it allows businesses to maintain long-lasting and ever-green relationships with their consumers. It is not a one-time game; it is an ongoing strategy that helps you to sustain.
It engages
Customer engagement is the key to the success of your business – this is especially true for each and every SMB. Marketing solves the question of how to keep a conversation going once your customer has walked out the door. Now a day’s the engagement is not limited to your in-store experience. The customers want to be engaged outside the store too. This is where marketing comes in, and whatever the medium, you can send your customers content to keep them engaged beyond the one-to-one experience. Your audience wants to form a relationship with your brand, and marketing can be used to just do that right.
It sells
Marketing is not the Sale but it Sells. Can’t understand? Let’s Move On. Marketing helps sales and sales help your business – what more could you ask for?
The 70% goal of marketing is to help you in the selling of your product or service. The bottom line of any business is to earn money and make a profit that’s what marketing helps you to achieve. The truth is without marketing, many businesses wouldn’t exist because it’s ultimately what drives the sales. Surely, you need to have a good product but think once, if people don’t know about your offerings, then how can you generate sales? So, your business needs to create fresh and inviting content to draw your customer’s attention and lead them to purchase.
It grows
Yes, Marketing is the role model for your growth story. The right marketing strategy is an important formula to ensure the growth of your business. While your current customers should always be your main priority, regular marketing efforts help you to expand your base. A little effort like your good morning message, social media post, or email campaign can not only engage existing consumers but spread the word to new potential customers too. In essence, marketing secures your brand’s future through new and old customer engagement, up-selling, and cross-selling.

Sales Vs. Marketing

Strategies

Sales

Solution Selling
SPIN Selling
N.E.A.T Selling
SNAP Selling
Customer-centric Selling
Inbound Selling
The Challenger Scale

Marketing

Social Media Marketing
Blog Marketing
Internet Marketing
Search Engine Marketing
Video Marketing
Print Marketing

Detailed Comparison

Sales

Converts the leads into customers by pitching the services and products to align with their needs.
One-to-one approach
Fullfill the sales target
Push
Selling as much as possible
Product oriented
Short-term
Individual or small crowd
Selling of a product

Marketing

Needs to attract a larger audience and make them aware of the service and products of the brands.
Diversified Approach
Promotion and brand awareness
Pull
Building a good audience base
Product oriented
Long-term
A large base
Customer awareness & audience attraction

Goals

Sales

Goals are based on volume and targets
Focus is on the short term and is based on month or financial quarter
Determine how much to sell to generate enough profit

Marketing

Promoting products with Clarity
Focus is on the long term and the bigger picture
Reach the widest audience possible and generate potential leads

Testimonials

Adarsh Rehabilitation Home

We are associated with Mr. Pravat Mohapatra since 2020.

Since our tie-up our business is growing steadily and we became one of the renowned brand in our segment. He proved his existence with us within the first quarter.

He is one of the best Business Consultant and Marketing Expert in 21st century.

Scrumptious Biryani

Pravat Mohapatra gives a very realistic approach and is having great exposure towards digital marketing.

He is a very experienced startup business consultant and marketing expert as per our understanding.

Bizeal

If you want to get the best advice in marketing, branding & lead generation, then Pravat Mohapatra is the best choice.

He is an International Business Consultant.

Celebrating India

We are operating our Import expert and e-commerce business at Singapore under the guidance of Mr. Pravat.

He is a very young dynamic and professional business advisor.

SPMC

Whenever we needed help in marketing, technology or expansion, we have taken the help of Pravat.

He is a good business consultant digital transformation expert.